Samsung has introduced a series of live hologram projections across London, showcasing its vision for the future of mobile technology. This campaign, designed to build excitement for the upcoming Galaxy Unpacked 2025 event, turned parts of the city into vibrant displays, hinting at advancements in mobile AI.
The holographic exhibition, launched on January 15, featured diverse visuals, including marine life, botanical scenes, sports highlights, and a lantern-filled sky. According to Samsung, these visuals symbolize everyday moments captured and shared via mobile devices. The company hinted that these projections highlight an enhanced, intuitive mobile experience powered by Galaxy AI, with new features anticipated in the next Galaxy S series.
The large-scale installations, measuring 65 by 50 feet and positioned 100 feet above ground, were designed to be impactful and scalable. In addition to the physical displays, Samsung leveraged social media to amplify the campaign and reach a global audience.
This holographic activation is a prelude to the Galaxy Unpacked event, which will take place on January 22. Samsung’s invitation, which includes visual and voice elements, invites a global audience to the event, where the company is expected to unveil the next generation of Galaxy devices and cutting-edge AI innovations.
