realme has unveiled a new tagline, "Make it real," replacing the previous "Dare to Leap" tagline. In an open letter, Sky Li, Founder and CEO of realme, emphasized a significant shift in the brand's standards this year. The letter outlines realme's new mission, brand positioning, and spirit. The company is transitioning from an "opportunity-oriented" approach to a "brand-oriented" strategy, aiming to evolve into a tech brand that resonates with young users.
Building on five years of success, realme asserts that it is broadening its scope rather than changing direction. With a deep understanding of young users, the company is shifting its strategy from a trend-focused approach to a more inclusive and expansive one. This strategic shift will guide long-term investment and growth, fostering a stronger connection with a larger number of young users globally.
realme's mission succinctly captures its future aspirations: "To let young users around the world enjoy tech experiences that exceed expectations." With increased focus and ambition, realme is poised to explore new possibilities and make breakthroughs.
The company emphasizes its commitment to the youth by adhering to a user-centric approach, driving competitiveness in product, technology, and brand strengths. This ideology will guide realme towards achieving long-term, high-quality growth.
In 2024, realme plans to partner with over 30 leading tech companies and invest heavily in R&D to bring the latest technology to users. The brand aims to refine its customer insight process for a dynamic experience, integrating user insights into ongoing brand and product development.
As realme moves into the next five years, it pledges to stay true to its original intentions and grow alongside young people, aiming to be a tech brand that better understands their needs and aspirations to "make it real."
While the company was anticipated to unveil the realme 12/12 Pro series, images of the phones have surfaced on MIIT/TENAA in China. The realme 12 Pro+ exhibits a familiar curved design, a matrix rear camera arrangement, a leather back, and a lace-like strip encircling the camera module down to the bottom.
According to leaker Digital Chat Station, the realme 12 Pro is expected to feature a 32MP Sony IMX709 2X telephoto lens, while the 12 Pro+ is anticipated to have an Omnivision OV64B 64MP 3X periscope telephoto lens.
This aligns with the company's teasers, which suggested including a periscope camera in its upcoming phones. More details and the official launch date for the realme 12 Pro series are expected to be revealed soon.
