Rashmika Mandanna, a popular Indian actress, has been announced as the brand ambassador for CMF products. Previously, the company enlisted actor Ranveer Singh to endorse their smartphones, including the Nothing Phone (2a) launched earlier this year.
According to the company, Rashmika Mandanna will play a prominent role in digital, print, and TVC campaigns as the brand ambassador for CMF products, embodying their innovative and stylish essence.
In addition to confirming the display and camera specifications, CMF has also introduced customizable design options for the CMF Phone 1. The phone will feature replaceable rear covers in four colors: Black, Orange, Light Green, and Blue.
The Black and Light Green variants boast a textured finish integrated into the case, while the Blue and Orange options feature an elegant vegan leather layer on top, as per the company's statement. A teaser image showcases various interchangeable accessories such as a lanyard connector and a stand that can be attached to the rear cover.
Regarding the partnership, Vishal Bhola, President of Nothing India, expressed:
"We are thrilled to welcome Rashmika Mandanna to the CMF family. CMF by Nothing encapsulates our ethos of creating beautifully designed, functional, and thoughtful devices that elevate everyday experiences. We believe technology should not only be innovative but also bring joy and enable self-expression. Rashmika Mandanna, with her dynamic personality, vibrant spirit, and dedication to her craft, is a perfect match for CMF by Nothing. We are excited to have her represent our brand and inspire our consumers."
In response to the partnership, Rashmika Mandanna stated:
"I am honoured to join CMF by Nothing as their brand ambassador, a brand that truly embodies a culture of innovation. Discovering CMF reminded me of my journey of embarking on new and exciting ventures. The striking colours and distinctive products immediately caught my attention. This collaboration feels incredibly natural because I have a passion for edgy designs and exceptional aesthetics. I look forward to collaborating with CMF and creating something extraordinary together."
