Lava is venturing into a new realm of smart wearables with the introduction of Prowatch by Lava. The company has commenced teasing its inaugural smartwatch, set to be launched on April 23, 2024. Citing the latest CMR survey report, Lava highlights a troubling trend in the smart wearables market, with 72% of users expressing dissatisfaction due to poor quality chipsets and materials. The brand assures to tackle this issue by offering high-quality products at affordable prices.
Furthermore, the brand aims to prioritize smartwatches that provide accurate readings of health metrics, along with robust data protection measures, to ensure a superior user experience.
The first Prowatch by Lava will feature a circular dial design with a rotating crown and a button. Emphasizing quality, the company promotes the usage of Corning Gorilla Glass 3 protection on the watch. Users will have the option to choose between silicone and leather straps.
Expect features such as an AMOLED screen, multiple sports modes, Bluetooth calling, heart rate, and SpO2 tracking, as seen in other smartwatches. Lava has also created a dedicated X and Instagram page called ProZone to promote its smart accessories category (ProZone_In).
The landing page of the Prowatch by Lava is live on Amazon.in, and more information on the product will be available this coming Tuesday at noon.
