Human Mobile Devices (HMD) has announced the extension of its partnership with actor Jimmy Shergill, reaffirming his role as the brand ambassador for its feature phone portfolio in India. The decision follows the success of the “Khoob Chalega” campaign, which garnered widespread attention and resonated with consumers across the country, according to the company.
HMD highlighted that this continued collaboration strengthens the foundation built during the initial partnership. The company noted that Jimmy Shergill’s genuine and relatable persona aligns well with HMD’s mission to deliver reliable and innovative communication devices to millions of users in India.
As part of the extended agreement, Jimmy Shergill will appear in upcoming campaigns promoting HMD’s feature phone lineup across multiple platforms. This initiative plays a crucial role in the company’s marketing strategy, aiming to engage its target audience and drive interest in its diverse product range.
Ravi Kunwar, CEO and VP of HMD India and APAC, expressed enthusiasm about the extended partnership, stating:
"We are excited to continue our collaboration with Jimmy Shergill. His genuine connection with audiences and strong on-screen presence has been instrumental in amplifying our brand message and innovation story. His values and appeal perfectly align with Human Mobile Devices' vision of making technology accessible to everyone."
Sharing his thoughts on the renewed partnership, Jimmy Shergill said:
"My journey with Human Mobile Devices has been incredible, and our first campaign was a great success. I am delighted to continue this association. The brand’s commitment to quality and reliability resonates with my own values, and I look forward to contributing to HMD’s ongoing mission in the future."
