Apple has unveiled significant updates for iOS, Safari, and the App Store in the European Union (EU) to adhere to the Digital Markets Act (DMA). The following enhancements, designed to enhance user experience, security, and privacy, have been outlined:
Changes to iOS in the EU -
Apple is implementing numerous adjustments to iOS in the EU, introducing over 600 new APIs for EU developers to comply with the DMA. These modifications encompass:
- New App Distribution Options: Developers now have the ability to distribute iOS applications through alternative app marketplaces, facilitated by frameworks and APIs specifically provided for creating such marketplaces.
- Alternative Browser Engines: Developers are now permitted to utilize browser engines other than WebKit for both browser and in-app browsing experiences.
- Interoperability Request Form: Developers have the option to submit requests for interoperability with iPhone and iOS features.
Security Protocols for iOS Applications -
In order to mitigate potential risks, Apple is enacting security protocols for iOS applications in the EU, including:
- Notarization for iOS Apps: A stringent review process aimed at upholding platform integrity and safeguarding user interests.
- App Installation Sheets: Provision of crucial app details before download, enhancing transparency and user awareness.
- Authorization for Marketplace Developers: Ensuring a steadfast commitment to both user and developer welfare.
- Malware Safeguards: Implementation of measures to deter the launching of applications containing malicious software.
Revisions to Safari -
In compliance with DMA stipulations, Apple introduces a selection screen within Safari as part of the iOS 17.4 update, allowing EU users to designate a default browser from a curated list of options.
Apple notes that this screen also interrupts the initial browsing experience of EU users when they first open Safari to access a webpage.
Enhancements to the App Store -
For app developers in the EU, modifications to the App Store comprise:
- Expanded Payment Options: Developers are now permitted to integrate payment service providers (PSPs) within their applications, enabling payment processing through link-outs.
- Business Analysis Tools: Developers gain access to tools facilitating fee estimations and comprehension of metrics associated with Apple's business conditions.
- User Safeguards: App Store labels and disclosure sheets offer users insights into alternative payment processing methods. This system also involves App Review processes aimed at ensuring precise communication. Additionally, users can explore expanded data portability options accessible via Apple’s Data & Privacy site.
Updated Business Conditions for Applications -
Apple unveils revised business conditions for EU app developers, incorporating:
- Reduced Commission Rates: iOS applications incur a fee of 10% initially, which increases to 17% after the first year, applicable to digital transactions.
- Payment Processing Surcharge: An additional 3% is levied for App Store payment processing, while there is no supplementary cost for external providers.
- Core Technology Levy: A charge of €0.50 is applied for each annual installation exceeding 1 million.
- Discounts for Alternative Platforms: A 3% reduction in commissions is offered for iPadOS, macOS, watchOS, and tvOS.
- Supportive Resources: Developers are provided with a fee calculator and reports to assist in evaluating the business impact of these changes.
Enhanced Global App Features -
- Apple unveils new options to enrich global app experiences:
- In-App Purchases: Mini-apps and games now have the option to utilize Apple's In-App Purchase system for paid content or services.
- Compliance Guidelines: All experiences must adhere to the App Store guidelines and maintain suitable age ratings.
New App Analytics -
Developers now have access to over 50 new analytics reports via the App Store Connect API, encompassing engagement, commerce, app usage, and framework usage. These analytics prioritize user privacy, with developers retaining the authority to grant third-party access.
Flexible Sign-in Alternatives -
Developers offering third-party login services can opt to provide "Sign in with Apple" or an equivalent privacy-focused login service, aligning with Apple's dedication to user privacy.
Availability -
These updates are scheduled to roll out in March 2024 for users across the 27 EU countries. Developers can access additional information and test these capabilities in the iOS 17.4 beta via the Apple Developer Support page.
