Alcatel One Touch is trying to increase its presence as a smartphone brand in India. With BrightPoint India Limited the company aims to improve its distribution and reach in West as well as South India. This would allow Alcatel One Touch to expand its presence in India.
Steven Zhao, Country Manager APAC said on the occasion:
We are excited to be in Indian open market wherein “anything & everything can happen” platform is available on a very wide scale. And being partnered with BrightPoint will add to our strengths, support and deliver our business goal of becoming one of the top mobile brands in the country.
Felix Wong, President, APAC Ingram Mobility also praised Alcatel One Touch saying:
ALCATEL ONE TOUCH has a globally established reputation and thus, this strategic partnership adds immense value to BrightPoint’s India business. We are committed to provide the best distribution and marketing channels in order for them to achieve their business objectives.
Alcatel One Touch launched the Idol X+ in an exclusive retail partnership with Flipkart, which is now becoming the norm for every new entrant in the mobile space in India. The company is building brand recognition and the new partnership with BrightPoint will certainly help in gaining a stronger foothold in terms of both reach and sales.
